Start-up: A Practical Guide to Starting and Running a New Business by Tom Harris

Start-up: A Practical Guide to Starting and Running a New Business



Download Start-up: A Practical Guide to Starting and Running a New Business




Start-up: A Practical Guide to Starting and Running a New Business Tom Harris
Language: English
Page: 166
Format: pdf
ISBN: 3540329811, 9783540329817
Publisher: Springer

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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